Title: Visitor Lens
Author: recorp
Published: <strong>Est 5, 2026</strong>
Last modified: Est 5, 2026

---

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# Visitor Lens

 By [recorp](https://profiles.wordpress.org/recorp/)

[Download](https://downloads.wordpress.org/plugin/visitor-lens.1.0.0.zip)

 * [Details](https://cor.wordpress.org/plugins/visitor-lens/#description)
 * [Reviews](https://cor.wordpress.org/plugins/visitor-lens/#reviews)
 *  [Installation](https://cor.wordpress.org/plugins/visitor-lens/#installation)
 * [Development](https://cor.wordpress.org/plugins/visitor-lens/#developers)

 [Support](https://wordpress.org/support/plugin/visitor-lens/)

## Description

**VisitorLens** is a powerful yet lightweight visitor analytics and session replay
plugin built natively for WordPress. Stop guessing why visitors leave and start 
_watching_ their real journeys — every click, scroll, and mouse movement recorded
and replayed directly inside your dashboard.

Whether you run a WooCommerce store, a membership site, or a content blog, VisitorLens
gives you the UX data you need to increase conversions and fix friction points —
without sending any data to third-party servers.

### Why VisitorLens?

Most analytics tools tell you **what** happened. VisitorLens shows you **why**. 
Watch session recordings to discover rage clicks, form drop-offs, confusing navigation,
and missed conversion opportunities — then fix them with confidence.

### Core Features (Free)

**Session Recording & Replay**
 * Record every visitor session: mouse movements,
clicks, scrolls, form interactions * Replay sessions in a built-in visual player
inside your WP admin * Filter replays by date, duration, page URL, device type, 
rage clicks, and error count * Input masking enabled by default — sensitive form
fields are never recorded * Automatic session pruning (configurable retention: 1–
90 days)

**Visitor Analytics Dashboard**
 * Real-time visitor count with auto-refresh * Daily,
weekly, and monthly visitor trends (interactive line chart) * Top pages ranked by
page views * Recent visitor log with location, browser, and device

**Statistics Page**
 * Overview KPIs: total visitors, sessions, page views, bounce
rate, avg. session duration * Pages report: top landing pages, exit pages, most 
visited URLs * Audience report: browser breakdown, OS/platform, device type, screen
resolution * Traffic sources: direct, organic, referral, social — with search engine
and keyword breakdown * Real-time active visitors with live page list

**Geo-Location**
 * Country, region, and city detection via ip-api.com (free tier,
optional) * GeoIP lookup can be disabled in Settings  General

**Privacy & Consent**
 * Consent gate: show a banner before recording begins (opt-
in or opt-out mode) * Cookie-based consent persistence with configurable cookie 
name * GDPR-compliant: privacy policy content auto-added to WP Privacy Policy page*
Personal data export and erasure via WP Tools  Export/Erase Personal Data * Honour
Do Not Track (DNT) browser signal (optional) * Exclude logged-in administrators,
specific IP ranges, URLs, and user roles

**Data Management**
 * Export sessions as CSV or JSON directly from the Replay page*
Bulk-delete filtered sessions * Storage usage card in Settings showing DB table 
sizes * Configurable automatic cleanup via WP-Cron

### Who Is This For?

 * **eCommerce store owners** — find cart abandonment causes, fix checkout friction
 * **Agency & freelance developers** — include analytics in every client site build
 * **Bloggers & content sites** — understand how readers consume content
 * **SaaS & membership sites** — improve onboarding flows and feature discovery
 * **CRO specialists** — validate A/B test hypotheses with real session evidence

### Privacy & GDPR

VisitorLens is built with privacy at its core:

 * **Minimal third-party use** — only ip-api.com for optional GeoIP (can be disabled
   in Settings)
 * **IP hashing** — visitor IPs are hashed with a secret salt by default
 * **Input masking** — form fields are masked and never sent to the server
 * **Consent tools** — built-in opt-in/opt-out consent gate
 * **Data export & erasure** — full WordPress personal data tools integration
 * **Configurable retention** — auto-delete old sessions on a schedule

### Performance

 * Tracker script: ~4 KB gzipped
 * Recorder script: ~9 KB gzipped
 * All recording data is batched and sent asynchronously — zero impact on page load
   scores
 * Uses WordPress REST API for all communication — no custom AJAX endpoints
 * No external JavaScript libraries loaded on the frontend

### External services

This plugin optionally connects to **ip-api.com** to perform GeoIP lookups (country,
region, city) for each tracked visitor.

**What is sent:** The visitor’s IP address.
 **When it is sent:** On every page-
view tracking request, if the GeoIP setting is enabled (Settings  General  GeoIP
Lookup). No data is sent if GeoIP is disabled. **Why:** To display geographic location
of visitors in the analytics dashboard and session list. **Service provider:** ip-
api.com (ip-api.com) * Terms of Service: https://ip-api.com/docs/legal * Privacy
Policy: https://ip-api.com/docs/legal

You can disable GeoIP under **VisitorLens  Settings  General  GeoIP Lookup** at 
any time.

### Privacy Policy

VisitorLens collects the following data about your site visitors when activated:

 * Hashed IP address and approximate geographic location (country, city, region)
 * Browser, operating system, device type, and screen resolution
 * Pages visited, referrer URL, UTM campaign parameters
 * Session recordings: mouse movements, clicks, scroll depth (form inputs are masked
   by default)
 * WordPress user ID (only for logged-in users)

All data is stored in your WordPress database. Nothing is sent to external servers.

You are responsible for disclosing your use of session recording technology to your
visitors in your site’s Privacy Policy. VisitorLens automatically adds a suggested
privacy policy text to your WordPress Privacy Policy page (Settings  Privacy).

## Screenshots

[⌊Session Replay — Filter and watch recorded visitor sessions in a visual player.⌉⌊
Session Replay — Filter and watch recorded visitor sessions in a visual player.⌉[

**Session Replay** — Filter and watch recorded visitor sessions in a visual player.

[⌊Incomplete Orders — Track abandoned carts, failed and pending checkouts with cart
value, contact details, and one-click jump to the visitor's session replay.⌉⌊Incomplete
Orders — Track abandoned carts, failed and pending checkouts with cart value, contact
details, and one-click jump to the visitor's session replay.⌉[

**Incomplete Orders** — Track abandoned carts, failed and pending checkouts with
cart value, contact details, and one-click jump to the visitor’s session replay.

[⌊Ad Lens — Attribute sessions and revenue to ad campaigns via UTM, gclid and fbclid
tracking, with cost-per-conversion and campaign performance breakdown.⌉⌊Ad Lens —
Attribute sessions and revenue to ad campaigns via UTM, gclid and fbclid tracking,
with cost-per-conversion and campaign performance breakdown.⌉[

**Ad Lens** — Attribute sessions and revenue to ad campaigns via UTM, gclid and 
fbclid tracking, with cost-per-conversion and campaign performance breakdown.

[⌊Statistics – Overview — Key metrics with trend sparklines and date range selector,
traffic summery, browser usage and currently online cards.⌉⌊Statistics – Overview—
Key metrics with trend sparklines and date range selector, traffic summery, browser
usage and currently online cards.⌉[

**Statistics – Overview** — Key metrics with trend sparklines and date range selector,
traffic summery, browser usage and currently online cards.

[⌊**Statistics – Analytics Dashboard⌉⌊**Statistics – Analytics Dashboard⌉[

**Statistics – Analytics Dashboard

[⌊**Statistics – Operating Systems, Latest Visitors, Device Usage, Most Active Visitors,
Search Engine Referrals, Global Visitor Distribution, Top Referring Domains cards
on statistics page.⌉⌊**Statistics – Operating Systems, Latest Visitors, Device Usage,
Most Active Visitors, Search Engine Referrals, Global Visitor Distribution, Top 
Referring Domains cards on statistics page.⌉[

**Statistics – Operating Systems, Latest Visitors, Device Usage, Most Active Visitors,
Search Engine Referrals, Global Visitor Distribution, Top Referring Domains cards
on statistics page.

[⌊Dashboard — KPI cards, visitor trend chart, top pages, and live visitor count.⌉⌊
Dashboard — KPI cards, visitor trend chart, top pages, and live visitor count.⌉[

**Dashboard** — KPI cards, visitor trend chart, top pages, and live visitor count.

## Installation

 1. Upload the `visitor-lens` folder to `/wp-content/plugins/`.
 2. Activate the plugin through **Plugins  Installed Plugins**.
 3. Navigate to **VisitorLens  Dashboard** in your admin menu.
 4. Visit your site in an incognito/private window (or as a non-admin) to record your
    first session.
 5. Return to **VisitorLens  Session Replay** to watch it back.

**Note:** Logged-in administrators are excluded from tracking by default. Test tracking
in a private browser window or by temporarily logging out.

## FAQ

### Does VisitorLens send data to any external server?

All session recording data is stored exclusively in your own WordPress database.
When the optional GeoIP feature is enabled (disabled by default), the visitor’s 
IP address is sent to ip-api.com to look up their country/city. You can enable GeoIP
under Settings  General; if it is disabled, no data is sent externally.

### Will session recording slow down my website?

No. The recording scripts are tiny (< 15 KB combined, gzipped) and all data is sent
asynchronously in batches after the page has loaded. Page load speed and Core Web
Vitals are unaffected.

### Is VisitorLens GDPR compliant?

Yes. VisitorLens includes a built-in consent gate, IP address hashing, input masking,
and full integration with WordPress’s personal data export and erasure tools. It
also auto-populates your Privacy Policy page with a detailed data usage description.
You are responsible for disclosing the use of session recording in your own privacy
policy.

### Does it work with WooCommerce?

Yes. The free version tracks all pages including WooCommerce shop, product, cart,
and checkout pages. The Pro version adds dedicated WooCommerce analytics including
revenue attribution, cart abandonment tracking, and checkout funnel analysis.

### How do I stop recording certain pages or users?

Go to **VisitorLens  Settings  General**. You can exclude specific URLs (with wildcard
support), IP addresses, logged-in user roles, and bots. You can also set a sampling
rate to record only a percentage of sessions.

### Can I export or delete session data?

Yes. From the **Session Replay** page, use the Export button (CSV or JSON) for any
filtered set of sessions. Use the Bulk Delete button to remove sessions. For GDPR
erasure requests, use **Tools  Erase Personal Data** — VisitorLens will automatically
erase all sessions linked to that user’s WordPress account.

### Where is session data stored?

All data is stored in your WordPress database in dedicated tables prefixed with `{
wp_prefix}vs_`. No files are written to the filesystem.

### How long is session data kept?

By default, sessions are deleted after 7 days. You can change this to anywhere from
1 to 90 days under **VisitorLens  Settings  Data Management**.

### Does it work with page builders like Elementor, Divi, or Beaver Builder?

Yes. VisitorLens records at the DOM level and works with any theme or page builder
without any configuration.

### Can I see who is currently on my site?

Yes. The Dashboard shows a real-time active visitor count that auto-refreshes. The
Statistics page has a dedicated Real-Time section showing live visitor count and
the pages they are currently viewing.

### Is there a multisite / network version?

Not yet — multisite support is planned for a future release. Currently, the plugin
must be activated per-site.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Visitor Lens” is open source software. The following people have contributed to
this plugin.

Contributors

 *   [ recorp ](https://profiles.wordpress.org/recorp/)

[Translate “Visitor Lens” into your language.](https://translate.wordpress.org/projects/wp-plugins/visitor-lens)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/visitor-lens/), check
out the [SVN repository](https://plugins.svn.wordpress.org/visitor-lens/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/visitor-lens/) by
[RSS](https://plugins.trac.wordpress.org/log/visitor-lens/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * Initial release.

## Meta

 *  Version **1.0.0**
 *  Last updated **4 dydh ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.2 or higher **
 *  Tested up to **7.0.3**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/visitor-lens/)
 * Tags
 * [click tracking](https://cor.wordpress.org/plugins/tags/click-tracking/)[heatmap](https://cor.wordpress.org/plugins/tags/heatmap/)
   [session replay](https://cor.wordpress.org/plugins/tags/session-replay/)[user recording](https://cor.wordpress.org/plugins/tags/user-recording/)
   [Visitor analytics](https://cor.wordpress.org/plugins/tags/visitor-analytics/)
 *  [Advanced View](https://cor.wordpress.org/plugins/visitor-lens/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/visitor-lens/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/visitor-lens/reviews/)

## Contributors

 *   [ recorp ](https://profiles.wordpress.org/recorp/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/visitor-lens/)